Revenue Through Connections

Professional email templates designed specifically to turn client interactions into booked appointments.

Trade-Specific
Pre-built templates for plumbing emergencies, renos & maintenance
Set-and-Forget
Automatically sends perfect emails at exactly the right time
No Tech Headaches
Works with your existing tools - zero setup required

The Email That Transformed a Plumbing Business

BEFORE: Generic Follow-up

ABC Plumbing
info@abcplumbing.com
2 days ago
Subject: Thanks for choosing us
Hi there,

Thank you for choosing ABC Plumbing for your recent service call. We hope you're satisfied with our work.

Please don't hesitate to contact us if you need any future plumbing services.

Best regards,
ABC Plumbing Team
12%
Open Rate
0.3%
Click Rate
$180
Monthly Revenue

AFTER: Our Template

Mike - ABC Plumbing
mike@abcplumbing.com
2 days ago
Subject: 🚨 Your Bondi home needs this (before winter)
Hi Sarah,

Thanks for trusting us with your blocked drain yesterday! 🔧

Here's something most Bondi homeowners don't know:
94% of winter pipe bursts happen between 2-4am (when you're sleeping).

The damage? Average insurance claim: $8,500.

Good news: It's 100% preventable with a 15-minute inspection.

🎁 Your FREE Winter Pipe Health Check includes:
✅ Pressure testing (spots weak points)
✅ Thermal imaging (finds hidden leaks)
✅ Drain flow analysis
✅ Emergency contact card

Why book this week?
• Last 3 slots before winter rush
• 25% off any repairs found
• Priority emergency response

Don't wait for 2am wake-up call! 😴

Cheers,
Mike
Your Local Bondi Plumber

P.S. Sarah, remember how quickly we fixed your drain? That's the same speed we'll respond to emergencies - but prevention is always better! 💪
73%
Open Rate
31%
Click Rate
$12,400
Monthly Revenue

What Made The Difference?

!

Local + Personal

Used customer's name, location (Bondi), and referenced the specific job

Fear + Facts

Specific statistics (94%, $8,500) create urgency and credibility

Clear Value

FREE offer with specific dollar value ($180) and tangible benefits

Real Plumbers. Real Results.

Mike Chen

Chen's Plumbing, Melbourne

"My follow-up emails used to be hit or miss. Now I'm booking 40% more repeat customers and my emergency call rate doubled. The templates are pure gold."

Sarah Williams

Rapid Response Plumbing, Sydney

"I was skeptical about email marketing, but these templates actually work. My customers love the seasonal reminders and I'm booking maintenance jobs months in advance."

Tony Martinez

Martinez Bros Plumbing, Brisbane

"The payment reminder template alone paid for itself in the first month. No more awkward phone calls chasing invoices. Professional, polite, and it works."

Stop Losing Money On Bad Follow-Ups

Without Our System

Generic follow-up emails
Sound robotic and unprofessional
Customers forget about you
No system for staying top-of-mind
Awkward payment chasing
Uncomfortable phone calls for overdue invoices
Seasonal revenue drops
No maintenance reminders = fewer bookings
Lost referral opportunities
Never ask satisfied customers for referrals

With Our Templates

Professional, personal emails
Sound like you wrote them personally
Automated follow-up sequences
Stay connected without the manual work
Polite payment reminders
Get paid faster without awkward conversations
Seasonal maintenance campaigns
Book maintenance jobs months in advance
Systematic referral requests
Turn happy customers into brand ambassadors

The 3-Second Battle for Attention

In today's inbox chaos, you have 3 seconds before they delete your email. Here's the neuroscience behind emails that get opened, read, and acted upon.

The Critical Timeline

0-3 sec

Hook & Grab

Plumbing Email Example:
"LEAK ALERT: [Street Name] emergency?"
Hyper-local fear triggers immediate attention
3-8 sec

Intrigue Loop

Plumbing Email Example:
"Why most plumbers miss 80% of repeat business..."
Open curiosity gaps that demand completion
Active brain trigger
8+ sec

Value & Action

Plumbing Email Example:
"Free pipe audit = $1,500 leak prevention"
Combine emotion with logical proof

Our Psychology Tricks Arsenal

Every email template uses these scientifically-proven techniques to bypass the brain's delete reflex

Attention Grabbers

Hyper-Local Fear
Email Example:
"[$StreetName$] burst pipe alert"
Why It Works:
Personal location triggers survival response
Open Loops
Email Example:
"Why drain cleaners destroy pipes..."
Why It Works:
Brain must complete unfinished information
Pattern Interrupts
Email Example:
"DON'T call a plumber (until you read this)"
Why It Works:
Unexpected messaging stops scroll-scrolling

Real Templates That Work

See how we combine multiple psychology triggers in actual plumber emails

Welcome Email Template

Combines: Value + Status + Urgency
Subject: Your FREE Pipe Health Checklist + Priority Pass
"Hi [Name],

Welcome to Sydney's most trusted plumbing family!

Your Welcome Gift:
• FREE 15-Point Pipe Health Checklist
• Priority Pass (skip the wait list)
• 60% of homeowners miss these warning signs

Claim Your Checklist

P.S. Priority members get same-day service..."
Open Rate
73%
Click Rate
31%
Bookings
18%

Emergency Follow-up

Combines: Fear + Local + Proof + Action
Subject: [Street Name] residents - winter pipe warning
"URGENT: [Street Name] Alert

Why most Bondi pipes fail between 2-4am...

(And it's not what you think)

Winter Fact: 94% of burst pipes happen when you're sleeping
Average Cost: $8,500 insurance claim
Prevention: 15-min inspection (FREE)

Last 3 emergency slots this week:
Book FREE Check

Don't learn the hard way..."
Open Rate
89%
Click Rate
47%
Bookings
29%

Your Calendar Filled.
Your Phone Ringing.
Your Peace of Mind.

Complete Email Marketing System

Free Plumbing Email Audit($300 value)
3 Custom TemplatesTailored to your business
30-Min Strategy SessionOne-on-one consultation
200+ plumbers already transformed their business

Common Questions Answered

Everything you need to know about getting started

Integrates with Fergus, Tradify & more in 1 click

We pre-write everything - just add your logo

Still have questions? We're here to help.

Send us your question and we'll get back to you quickly

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